BMW Raffle and BMW Partnership

05 Sep In 17 Years, BMW Partnership Raises More Than $2.5 Million for Atlanta RMHC Families

Posted at 11:31h in All Blog Posts, BMW Raffle, In the Community, Our Partners by

ATLANTA — Atlanta Ronald McDonald House Charities, in partnership with Athens BMW, Global Imports BMW, BMW of Gwinnett Place, Nalley BMW of Decatur, BMW of South Atlanta and United BMW, launched its 2024 BMW Raffle in support of families with sick or injured children who rely on the Atlanta Ronald McDonald Houses.

In its 17th year, the highly anticipated fundraising event has raised nearly $3 million and offers participants the opportunity to win high-performance luxury cars and other exclusive prizes while contributing to a local cause. All proceeds raised will benefit ARMHC’s mission of expanding access to quality healthcare to families with children battling life-threatening diseases and illnesses.

The 2024 BMW Raffle prizes feature:

  • GRAND PRIZE: Winner’s choice of a 2025 BMW X2 xDrive28i, 2025 BMW i4 eDrive35 or 2025 BMW i5 eDrive40.
  • SECOND PRIZE: The BMW 101 Experience, including a weeklong test drive in a BMW of the winner’s choice (based on availability) with food and beverage and hotel accommodations at the BMW Performance Center.
  • THIRD PRIZE: Stock the Bar Gift Set, including premium spirits and a bartender’s dream book.

“I am incredibly proud of our Atlanta Area BMW Dealers and their sponsorship of the Atlanta Ronald McDonald House Charities,” said Curtis Snyder, BMW of North America Regional Marketing Manager. “This partnership is not just about giving back; it’s about standing by families during some of the most challenging times of their lives. When children are facing medical crises, the comfort and support of family can be a crucial part of the healing process.

“Our sponsorship ensures families have a welcoming place to stay, meals and a supportive environment, so they can focus on what matters most – the well-being of their child. Personally, it means a lot to be part of an organization that prioritizes compassion and community, reflecting the values that drive us at BMW every day,” Snyder added.

Over the past 17 years, the BMW Raffle has raised $2,768,691. In 2023 alone, proceeds provided over 1,600 nights of rest for families staying at the two Atlanta Houses.

“This longtime partnership with BMW has been critical in amplifying ARMHC’s impact and mobilizing the Atlanta community to support our cause,” said Tracey B. Atwater, President & CEO of Atlanta RMHC. “We are proud of the traction this raffle has gained over the past 17 years, and this year’s proceeds will be especially instrumental as we build our new House next to Children’s Healthcare of Atlanta’s Arthur M. Blank Hospital.”

Tickets are $100, with bundles ranging from $200 to $2,000. Only 3,000 tickets are available and can be purchased now through Wednesday, Nov. 6, at 11:59 p.m. Buy tickets and enter the raffle!

About The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold more than 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.