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Social Media Marketing: Lessons for Today and Tomorrow
October 14, 2021 @ 12:30 pm – 1:30 pm
What You Will Learn
It’s time to review and refresh social media marketing best practices which can sustain and propel organizations. We will examine ways to successfully coordinate digital marketing efforts to build on your business objectives. We will showcase ways some major brands and high-profile nonprofits are winning in the social media sphere. And we will also look to the future and identify what trends you need to know to prepare for 2022 and beyond.
Stephen Michael Brown, APR, Fellow PRSA is president of Cookerly Public Relations. He helps ideate for consumer and corporate campaigns, develop social media programs and strategize for all facets of integrated marketing and lead generation. Favorite recent assignments have included brand activations for nationwide clients at the Super Bowl, the Winter Olympics, the Kentucky Derby and the Academy Awards.
Stephen is in his element facilitating brainstorms and branding workshops, leading media training sessions and coaching executives for public speaking. He recently spoke at Social Media Week about the intersection of mixed reality on communications disciplines.
Some of Stephen’s notable campaigns include the introduction of Coca-Cola Freestyle technology and the McCafé line of coffees to U.S. restaurants; celebrations of The Home Depot’s pioneering work in the DIY industry and InterfaceFLOR milestones in sustainability; and social media activations for Mercedes-Benz, General Mills, LexisNexis, Cox Enterprises, Novelis, Deluxe Corp. and Procter & Gamble.
A graduate of the University of South Carolina and of Leadership Atlanta, Stephen is past president of PRSA Georgia, board member and past chair for Actor’s Express and involved in advisory boards for Alliance Theatre and Center for Puppetry Arts. He is a fan of theatre and movies and reviews films weekly on his blog, SilverScreenCapture.com.
Jeremy Juhasz is digital marketing manager of Cookerly Public Relations. He helps manage both consumer and corporate digital campaigns, develop social media programs and strategize for all facets of integrated marketing and lead generation. He also helps mobilize and monitor various digital channels in the event of a crisis.
Jeremy was part of Cookerly’s integrated team that helped net 1.9 billion media impressions, including 84.8 million social impressions, for Mercedes-Benz USA’s Super Bowl initiatives. He has helped develop very targeted and successful LinkedIn and Hubspot programs that have helped B2B clients increase their following and funnels. For a healthcare client, he has helped oversee 165% engagement growth online.
Previously Jeremy worked in Florida and New York for firms specializing in search engine optimization, Internet media tours, demand generation and quantitative research.
A graduate of University of Miami with a master of art in communications and a bachelor of art in communications from Alfred University, Jeremy is also a prolific podcaster in the sports and outdoors categories as a host and contributing writer to BillsWire, a USA Today sports media group, and as founder and host of Whitetail Mode.
75 people are attending Social Media Marketing: Lessons for Today and Tomorrow